Forty Story Films brings a cinematic sensibility to commemorative and corporate films, raising the bar and redefining the category.

Forty Story was born when principal Holly Jaffe approached filmmakers PJ and Joel Posner to create a birthday tribute honoring her father. So moved was retired candy mogul Jeff Jaffe by the 25 minute tribute, he called a meeting the next day. Holly, Jeff, Joel and PJ agreed to launch a new business.

FSF is an extraordinary resource for families, corporations and institutions who want their story told with style and power by accomplished filmmakers.

HOLLY JAFFE is an award-winning creative director and brand strategist who has marketed, repositioned and launched such brands as American Express, IBM, The Ritz and Barron's Online. At top NY ad shops, she partnered with Joel on GM, Chase and MetLIfe. She won 'Best Small Firms Worldwide' with the Posner brothers for their commercial work for alternative energy leader Devine Bioheat.

JOEL POSNER has been a writer, creative director, marketing consultant and producer with more than 25 years of experience in the advertising world and more than 15 years in film production. He brings this combined skill set plus a successful record of collaboration with brother PJ and longtime associate Holly Jaffe to Forty Story Film projects.

PJ POSNER See Director bio.